The Tourism Authority of Thailand has submitted a letter to the Niantic Labs, the developer of ‘Pokemon Go’, to request that rare Pokemon be released in emerging tourist sites.
TAT Governor Yuthasak Supasorn said the idea was to ask the game developers to release rare Pokemon within its 12 Hidden Gems cities, as well as during the weekdays, in hopes of spreading tourism traffic to non-peak hours, while allowing tourists to discover new and emerging tourism sites.
Yuthasak revealed that the TAT initially plans to request the release of Pokemon at nighttime in some emerging tourism locations, in order to increase overnight bookings and support local businesses. He said an initial study of the proposal should be completed the end of the month, and will focus in creating value for the local economy.
The TAT has also been in talks with True Corporation, which holds the Pokemon License in Thailand, regarding details of the game.
The 12 Hidden Gems cities that tourists can’t miss while in the Kingdom are Lampang, Phetchabun, Nan, Buriram, Loei, Samut Songkhram, Ratchaburi, Trat, Chanthaburi, Trang, Chumphon and Nakhon Si Thammarat.
