Berlin, March 9, 2012 — Thailand was again named the “Most Popular Destination” and the Tourism Authority of Thailand (TAT) was honoured as the “Best Asian Tourism Board” by Go Asia, at the International Tourism Exchange (ITB) Berlin 2012, the world’s leading B2B platform for the travel and tourism industry. This is the ninth year in a row that members of Go Asia have chosen Thailand as Asia’s most popular destination, and the fourth year in a row that they have also recognised the TAT as the best Asian tourism board.
Also in this year’s Go Asia awards, Thai Airways International received the “Best Asian Airline” award. In the private sector, the “Best Hotel in Asia” awards went to the Peninsula Bangkok, Siam@Siam Design Hotel & Spa, and the Mandarin Oriental Dara Dhevi in Chiang Mai.
The awards reflect the outcome of an online poll conducted by Go Asia, a marketing network that specialises in marketing Asia as a destination for travellers. Members of the Go Asia network including tour operators, airlines, and tourism boards are eligible to vote in the poll. The two awards were presented to TAT Governor Mr Suraphon Svetasreni at the ITB Go Asia Award gala night.
“The TAT is honoured to again receive such a high level of recognition from those in the travel and tourism industry. The Thailand brand has tremendous appeal for millions of visitors from all over the world, while the Kingdom’s tourism sector strives to offer an ever-increasing variety of unique and memorable experiences for visitors. This award will inspire us to continue developing Thailand as a destination of choice for international travellers from the German-speaking regions of Europe,” said Governor Suraphon.
Go Asia is a dynamic marketing alliance that specialises in marketing Asia as a destination. Founded in 2003, Go Asia aims to enhance Asia in German-speaking regions through joint marketing activities; such as, the Go Asia website, participation in exhibitions and trade fairs, media relations and training initiatives.
