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Convention bureau to urge European, Asian businesses to ‘believe’ in Thailand
Members of the Thailand
Convention & Exhibition Bureau unveil their 2011 marketing plan at Pattaya
City Hall.
Thanachot Anuwan
The Thailand Convention & Exhibition Bureau will urge
Asian and European businesses to “believe in Thailand” when it hits the road
to promote Pattaya as a center for meetings and conventions.
The TCEB unveiled its 2011 marketing plan Jan. 20 at
Pattaya City Hall. The two-prong strategy focuses on promoting Pattaya as a
MICE, or “meetings, incentives, conventions and exhibitions,’ destination.
The domestic campaign carries a theme of “Confidence in Thailand’s
Readiness” while the international slogan will be “Believe in Thailand.”
TCED Meetings Manager Waraporn Sornprom said the
organization’s 2011 road show schedule kicks off in Japan next week with
future stops planned in Australia, Dubai, Shanghai, Germany, Spain and the
United States.
Pattaya Mayor Itthiphol Kunplome said the city is
gathering information on the area’s total capabilities to host large
conventions and will make a presentation to TCEB to make Pattaya its prime
recommendation to businesses on where to hold their meetings.
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New Thai airline to kick off with South Korean service
Sim Kok Chwee,
Singapore (TTG Asia)
Thailand is set to gain yet another airline - Thai-Korean
joint venture Crystal Thai Airlines (CTA) plans to begin flying between
Bangkok and Incheon and Muan on February 3.
Both routes are scheduled for twice-weekly flights on an
Airbus A320 in a 174-seat all-economy configuration.
The full-service carrier plans to lease a bigger and
longer-range A330-200 in March to launch flights linking Phuket to Incheon.
A second A320 is also in the pipeline, and CTA hopes to expand services to
include Mumbai, Cochin, Clark, Colombo, Thimphu and Dubai.
Aiming to be the country’s third-largest airline after
Thai Airways International and Bangkok Airways, CTA was established last
year with a start-up capital of 201 million baht (US$6.5 million). Thai
businesswoman Manika Sawasdipan fronts the 51 percent share and undisclosed
South Korean partners with strong travel agent connections own the remaining
49 percent.
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