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AirAsia flies higher
with new look
AirAsia’s Group Head of
Commercial, Kathleen Tan with AirAsia flight attendants in their new weekend
uniforms.
AirAsia unveiled a brand new corporate identity in line
with its ‘10 Awesome Years’ campaign, which includes a new television
commercial featuring AirAsia Allstars, a new concept for its flight
attendants’ weekend uniform, and announcements of a few awesome news in the
pipeline at a briefing held at AirAsia’s headquarters in the LCC Terminal,
Sepang, Malaysia.
AirAsia grew from a two-aircraft airline to one of the largest and most
respected low-cost carriers in the world, proving that passion and
perseverance can propel a simple dream to a spectacular reality. Over the
past 10 years, AirAsia has marked hundreds of amazing milestones, painting
the sky red across 152 routes in 24 countries. The new look signifies a
fresh new journey with more exciting things to come.
AirAsia’s ’10 Awesome Years’ campaign started in December last year,
celebrating its tenth birthday with a series of new initiatives but staying
true to its core identity of being the people’s champion in democratizing
air travel. Since the campaign launch, the airline has announced various
‘awesome’ news such as the abolishment of counter check-in fees for
international flights, baggage fee reduction where guests can now save up to
50% when they purchase their check-in baggage online; as well as revised
meal prices with more discounts and even more variety of food to choose
from.
Kathleen Tan, AirAsia’s Group Head of Commercial says, “In AirAsia, we take
branding very seriously. Low fares do not mean we have to be cheap. It’s
about engaging our guests, delivering a service experience to make them feel
good about the AirAsia brand. After 10 awesome years journey of
revolutionizing air travel with our low fares, incredible network and a
unique “Allstars” culture we have built, we feel it’s time to give our brand
a fresh and rejuvenated look and to continue to stay relevant with times.
AirAsia’s branding has always embodied the spirit of being bold, innovative,
dynamic and progressive in everything we do. We are excited to give our
look, feel as well as our plane livery a little contemporary ‘facelift’. We
have gone from a Malaysian brand to a regional brand and now after 10 years,
AirAsia is a global name not just in the aviation industry but one that is
internationally recognizable.”
“The credit goes to our Group CEO, Tan Sri Tony Fernandes whose individual
charisma and dynamism has breathed a lot of live to the AirAsia brand.” She
added.
It will not just be the ads, counters and office which will have a new look
as part of this branding exercise, AirAsia’s flight attendants will also get
a brand new outfit for weekends. The weekend outfits are envisioned to
reflect AirAsia’s image of daring to be different, sporty yet smart and
sexy, apart from being vibrant and stylish. The new weekend outfits also
embodies AirAsia’s active involvement in the field of sports.
The airline is what it is today because of the can do attitude of each and
every person that makes up the AirAsia family. Each and every one of its
employees - the AirAsia Allstars - represents the brand, akin to ‘walking
advertisements’ for the airline. The way they do things differently via
constant innovation is the key in elevating the brand, setting AirAsia apart
from the rest of the field and making it the winner of numerous accolades,
such as ‘The World’s Best Low Cost Airline’ award by Skytrax for three years
in a row (2009, 2010, 2011).
The AirAsia brand has also been received well in other countries which the
AirAsia group operates in, with awesome news such as Thai AirAsia preparing
for IPO (initial public offering); the launch of three domestic and one
international route operated by AirAsia Philippines from Clark to Davao,
Kalibo, Puerto Princessa and Kuala Lumpur; AirAsia Indonesia now operating a
100% Airbus fleet and with AirAsia Japan soon to announce routes they would
fly.
Over the years, AirAsia have also been very active in promoting the brand
through sports initiatives. AirAsia is the key partner for Caterham F1
(Formula 1), Queens Park Rangers (QPR) FC (English Premier League), AirAsia
ASEAN Basketball League, Philippine Patriots (Basketball), Team
AirAsia-Sepang International Circuit-Ajo (MotoGP), Oakland Raiders (NFL) and
run our own motorsport talent development program - the AirAsia Caterham
Driver Development Program (AACDDP).
AirAsia’s merchandise division, AirAsia Megastore is having ‘Hot Weekly
Deals’ as part of the celebration, where guests can save up to 30% on
merchandise items when purchased online at www. airasiamegastore.com.
AirAsia Megastore also gives all of AirAsia’s guests a chance to win a trip
to Hong Kong whey they spend a minimum of RM10 on Skyrider merchandise at
the AirAsia Megastore website as well.
If you cannot get enough of AirAsia, follow the airline on social media via
Facebook (facebook.com/AirAsia) and Twitter (twitter.com/AirAsia) for the
latest updates, promotions, activities and more.
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Hilton Pattaya receives recognition in Asia Pacific as “Highly Commended Best Hotel Thailand”
May 8 2012 - Hilton Pattaya was today awarded “Highly
Commended for Best Hotel, Thailand” by the inaugural Asia Pacific Hotel
Awards 2012-2013. Held in association with HSBC Bank Malaysia Berhad, the
award is rated across various categories for specific types and sizes of
hotel such as “Best Hotels”, hotel architecture, interior, construction and
design. The awards were presented at JW Marriott Hotel in Kuala Lumpur on
April 27 and leading companies behind these award-winning hotels and
hospitality projects were invited to attend and receive the prestigious
awards.
 Harald
Feurstein, general manager, Hilton Pattaya accepts the prestigious award.
“Being recognized as one of the best hotels in Thailand further cements our
positioning as being on the forefront of hospitality and quality guest
experiences,” said Harald Feurstein, general manager, Hilton Pattaya. “We
strive to offer our customers a memorable experience and this international
accolade is proof of our team members’ commitment and dedication to setting
new benchmarks in hotel stays in Thailand.”
Part of the globally renowned International Hotel Awards, judging for the
Asia Pacific Hotel Awards was a meticulous process involving a panel of over
20 experts covering every aspect of the hospitality business. The awards are
increasingly seen as benchmarks for discerning travelers when deciding their
next holiday destination and hotel stay. Similar awards are also held in
Arabia, Europe, Africa and the Americas.
Hilton Worldwide currently operates six properties in Thailand including
Hilton Pattaya, Millennium Hilton Bangkok, Hilton Hua Hin Resort & Spa,
Hilton Phuket Arcadia Resort & Spa, Conrad Bangkok and Conrad Koh Samui.
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Bangkok Airways launches Koh Samui - Kuala Lumpur service
Bangkok Airways recently successfully launched the new
Koh Samui - Kuala Lumpur service at Kuala Lumpur International Airport
(KLIA).
The inaugural reception was hosted by Malaysian Airport Holdings Berhad
(MAHB), attended by Malaysian and Thai authorities, top management from both
MAHB and the airline, travel agents and the media.
Bangkok Airways expanded its regional service to Kuala Lumpur, Malaysia, on
March 31. Kuala Lumpur is Bangkok Airway’s third international gateway
offering non-stop service to Koh Samui after the well-received Koh
Samui-Singapore and Koh Samui-Hong Kong services.
The airline flies daily non-stop service with the Airbus 319, all economy
class model with the total capacity of 138 seats. Flight PG951 leaves Koh
Samui at 1755hrs and arrives Kuala Lumpur at 2025hrs. From Kuala Lumpur,
PG952 leaves KLIA at 0825hrs and arrives Koh Samui at 0905hrs.
Thirayuth Chirathivat appointed CEO of Centara Hotels & Resorts
The Board of Directors of Central Plaza Hotel Public
Company Limited has announced the appointment of Thirayuth Chirathivat as
Chief Executive Officer (CEO) of Centara Hotels & Resorts, effective from
April 2, 2012.
 Thirayuth
Chirathivat has been appointed CEO of Centara Hotels & Resorts.
Thirayuth holds a bachelor degree from the Faculty of Political Science of
Chulalongkorn University and a master degree in Food, Hotel and Tourism
Management from the Rochester Institute of Technology, Rochester, USA. He
also attended the Program of Management Development and Executive Education
at Harvard Business School and has undertaken management programs at other
well-known universities and institutes.
Thirayuth has more than 21 years of experience in hotel business management.
He started working in 1990 at Hyatt Central Plaza, Bangkok, which is now
Centara Grand at Central Plaza Ladprao Bangkok, as F&B Coordinator. He was
subsequently promoted to F&B Promotions Manager, and then to Project
Development Manager. In this latter role he was directly responsible for
supervising the successful completion of two new projects, namely Central
Samui Beach Resort and Central Sukhontha Hotel, Hat Yai. These two
properties are now named Centara Grand Beach Resort Samui and Centara Hotel
Hat Yai respectively.
He was appointed Director of Project Management and Procurement in 1999, and
subsequently Vice President of Project Management and Procurement in 2011.
He was also director of company subsidiaries Central Hua Hin Beach Resort
Co., Ltd., Central Samui Beach Resort Co., Ltd., and Central Sukhontha Hotel
Co., Ltd.
Prior to being appointed CEO of Centara Hotels & Resorts, Thirayuth was
Senior Vice President for Project Management, directly responsible for
overseeing construction and renovation projects for the entire group of
hotels.
Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 37
deluxe and first-class properties covering all the major tourist
destinations in the Kingdom. A further 17 resorts in the Maldives,
Philippines, Vietnam, Bali Indonesia, Sri Lanka and Mauritius Indian Ocean,
brings the present total to 54 properties. Brands and properties within
Centara ensure that specific categories such as couples, families,
individuals, and meetings and incentives groups will all find a hotel or
resort that is appropriate to their needs. Centara operates 25 branches of
Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands,
and the company’s Kids’ Club is available at all the family-friendly resorts
to ensure that the youngsters and teens are taken care of. Centara Hotels &
Resorts also operates two state-of-the-art convention centers in Bangkok,
and one in Udon Thani in northeastern Thailand.
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