Pattaya spokesperson Yuwathida Jeerapat
(left) and city council member Banjong Banthoonprayuk (right) announce
the city is spending 1.5 million baht to help organize and promote
AdFest 2013.
The Asia Pacific Advertising Festival returns to
Pattaya March 17-19, celebrating creativity and excellence in multimedia
marketing around the region.
The 16th annual convention serves as a forum and platform designed for
learning and meeting other professionals in the industry. It offers a
learning opportunity for participants through seeing the best works and
listening to inspiring speakers. AdFest 2013 takes full advantage of the
Royal Cliff Beach Resort’s PEACH convention hall and its 11,600 sq.
meters of floor space.
AdFest is open to entries from the Asia-Pacific region, including
Australia and New Zealand, and for the first time, it will also include
entries from the Middle East. Pattaya spokeswoman Yuwida Jeerapan said
more than 3,000 entries for AdFest awards have been received.
This year’s theme is “Connect the Dots,” which aims to link and converge
strategic knowledge, tools and experiences with creative innovation and
ideas into one massive three-day creative festival. AdFest 2013 aims to
provide professional tools and knowledge they can use to join networked
communications.
More than 1,000 creative pros will help prepare guests for the demands
of today’s marketing challenges and provide ideas, knowledge and tools
to help delegates build foundations and connections for brands across
the world of creative communications.
“This year’s theme reflects how so many aspects must be tackled in
today’s communication strategies. Strategist and marketers must connect
with increasingly savvy consumers in a meaningful way through a relevant
medium and must always remember they’re communicating to real people.
The challenge is connecting all these dots creatively, objectively and
effectively,” said Vinit Suraphongchai, chairman of the AdFest Working
Committee.
Pattaya spent 1.5 million baht to help organize and promote the
festival.
