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Makro Office Centre launches next day delivery service Makro Office Centre (MOC), a household name in the office products market, is to enhance its customer servicing by launching a next day delivery service following an agreement with TNT Logistics (Thailand). Customers ordering products in Bangkok will have them delivered by the end of the next working day, a first for Makro Office Centre’s industry sector. Makro Office Centre, a one-stop-shopping centre specialising in office supplies, office machines and furniture, and business products and services, is the leading superstore in its sector. Makro Office Centre’s eight outlets are strategically located throughout Bangkok and are targeted at small to medium-sized businesses and home offices. Managing director of Macro Office Centre, Aggie Reyes says, “We are always seeking ways to improve our delivery service, making it easier for our customers to get the goods they require at the time that they need them. This is the basis of logistics and our agreement with TNT will ensure that we not only stay ahead of our competition in our sector but keep our company at the forefront of customer service in Thailand. “We have strong development plans for the Thai market and this agreement not only creates a more professional approach to our delivery system but allows us to focus on other key areas of our business,” she said. “In addition, having developed the new website only reconfirms our commitment to greater reach and convenience for our customers. Makro Office Centre is quick to realise the potential of online business and has taken steps to be the first online office supplier with an established brick and mortar business.” Since 2000, Makro Office Centre has focused on expanding its marketing opportunities through its delivery business. The company envisions that the office products market will develop towards convenience shopping, as customers become more cost conscious and service orientated. By integrating its retail outlets, website (www.officecentre.co.th), product catalogues and call centre, Makro Office Centre is well placed in extending its customer reach. The partnership with TNT will reiterate their commitment to providing excellent service. Office Centre stores offer in excess of 5,000 SKUs including a wide range of quality and competitively priced own brands in the supplies section and well-known brands in the machines section. Each store includes a business centre providing copying, printing, laminating and binding services. The company has used the time during the economic recession to review all aspects of its business, including market, customers and suppliers, and has achieved profitability during a difficult economic period. Winfried Kiesbueye, country general manager of TNT Thailand said, “Our aim is to provide a seamless, invisible service that creates efficiency and benefits to our customer, Macro Office Centre, to the greatest degree. We are already working with some of the leading companies in Thailand and have proven the benefits that this outsourcing of logistics can bring to a service-driven company.” He added, “Web commerce transactions are often unprofitable because of poorly integrated front and back end system processes which are unable to fulfil the order quickly. Through an effective e-commerce fulfilment process, which tightly integrates the web-site with back-end systems, Office Centre will improve their logistics network and retain customers through more efficient order fulfilment.”
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