Phasakorn Channgam
Regional tourism-industry executives were given lessons
on how to market Pattaya and Chonburi effectively in Europe and the Middle
East at a Tourism Authority of Thailand seminar last month.
Juthaporn Rerngronasa, TAT
deputy marketing director for Europe, Africa, Middle East and America.
TAT representative offices in Dubai, U.A.E.; Frankfurt,
London, Moscow, Paris, Rome, and Stockholm met with members of the Pattaya
Business & Tourism Association, Pattaya City Council and Chonburi
tourism-promotion office April 17 at the Ravindra Beach Resort and Spa.
Juthaporn Rerngronasa, TAT deputy marketing director for
Europe, Africa, Middle East and America said the workshop was designed to
offer advice and guidance on marketing the Pattaya area in Europe.
The centerpiece of the seminar was a “tourism clinic”
where local tour operators could meet individually with the TAT overseas
office executives about marketing questions in detail.
The hope is the local entrepreneurs will implement some
of the advice they heard to improve tourist arrivals from recession-ridden
Europe.
Representatives from European
tourism offices provide advice to Pattaya and Chonburi businesses.
