PMTV Communications
Director Sue Kukarja (left) interviews Kijja Pattamattayasonthi (right),
CEO of the Chic Republic.
Veechan Souksi
Home-furnishings retailer Chic Republic brought its unique line of
high-end furniture, lighting and decor products to the Eastern Seaboard
with the opening of a store in Pattaya.
The spacious and stylish “home fashion store” at 244/31 Moo. 11
Sukhumvit Highway (opposite Big C South Pattaya) markets products under
a “mix and match” concept, letting decorators choose between modern and
Thai-traditional styles. Western-flavored choices include “Modern Chic,”
“Luxury Classic,” “Romantic Vintage,” “Elegant American” and “Beach &
Garden.”
Special features, such as the “Sleep Gallery,” offer some of the
kingdom’s largest selections of bedding. Special interior 3D program
designing services are also provided to give free home decoration ideas.
CEO Kijja Pattamattayasonthi said the word “chic” was not only easy to
pronounce, but set Chic Republic apart from other furniture retailers.
“We focus on exhibitions showing a mixture of a modern and traditional
home style atmospheres in our store,” Kijja said. “This includes all
high-quality products and our unique style of decorating homes. We also
provide free delivery service so that our customers will not have to go
through trouble to hire any trucks. Free installations are included as
well as our expert designers, which will be there to help make
suggestions for our customers’ homes.”
He said the company works hard to determine what’s popular in the market
as well as come up with its own interesting ideas.
“We have also studied home-furnishing styles from all over the world,
including Italy, France, England and the United States, to combine with
our own traditional patterns,” Kijja said. “We focus on the need of our
customers, Thai or foreign, and what they want for their homes and
what’s suitable for their expectations to make them comfortable.”
Chic Republic, which operates two branches in Bangkok and one in Hua
Hin, is celebrating the opening of the Pattaya store with a sale
offering discounts up to 40 percent. For more information, see
ChicRepublicThai.com.
